Google is piloting its own ‘soundbox’ in India for merchants to get audio-based payment alerts

The internet giant, which is currently one of the mobile transaction leaders in India with Google Pay, is piloting a soundbox of its own in the country to alert sellers of confirmations for UPI payments — a mobile payment standard developed and now ubiquitous in India for instant payments and transfers between banks, or two mobile users, or a customer and a merchant. With UPI payments, providers typically do not take any cut on UPI transactions, so soundboxes have emerged not just as a convenience for merchants, but as a monetizing tool for payments providers, too. These Soundpods are being built by Amazon-backed ToneTag, TechCrunch has learned.

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