Pendo acquires Mind the Product to boost global product manager community
Pendo — which allows companies like Okta, Salesforce and Zendesk to onboard new customers or get employees to adopt new software, as well as revealing analytics on that uptake — has been in a position to scale up its marketing for a while. It’s now taking that to the next level with the acquisition of Mind the Product — a platform that many outside observers would call the key community of product managers — which dovetails nicely with Pendo’s mission. Terms of the deal were not disclosed.