Pendo Buys Receptive Software

Pendo, a Raleigh, NC-based product cloud company, acquired Receptive Software, a Sheffield, U.K.-based SaaS demand intelligence company.

The amount of the deal was not disclosed.

Pendo’s acquisition brings demand intelligence to the product cloud, making it a comprehensive platform for digital product teams and product-led organizations to make product decisions, communicate product direction, and deliver product experiences.
Receptive’s Sheffield, U.K. headquarters, will be expanded and will become its European development center, growing Pendo’s U.K. presence beyond its recently launched London office.
This acquisition follows Israel-based Insert.io and Pendo’s development center in Herzliya, Israel, now employs nearly 40 people.

Receptive will initially operate as a separate line of business, and both Pendo and Receptive products will be offered as part of standalone and integrated packages.

Founded in 2015, Receptive provides a product demand intelligence platform for B2B product managers and customer success teams to capture, prioritize, and report on customer feedback and feature requests, and communicate product roadmaps to multiple stakeholders.
Customers include Okta, Socrata, AgoraPulse, Magnus Health, and many other B2B SaaS companies.

Founded in 2013 by Todd Olson, CEO, Pendo is a product cloud that provides user insight, user guidance, and user communication for digital product teams and application owners. With it, product teams can understand product usage, collect feedback, measure NPS, onboard users, and announce new features in app—all without requiring engineering resources.
Pendo has raised $106 million from Battery Ventures, Spark Capital, Meritech Capital, and Sapphire Ventures and and counts 1000 customers, including Zendesk, Salesforce, Okta, Coupa, Marketo, BMC, and Sprinklr.
The company is also the producer of
– ProductCraft, an editorial site with insights by and for product leaders; and
– Pendomonium, a premier product conference.